The Birth of Wynthorix
Once upon a time, in a bustling city where dreams took flight, there lived a young girl named Wendy. Wendy's world was colored by the constant struggle with her weak eyesight, a challenge her family fought tirelessly to overcome. Yet, despite their efforts, Wendy couldn't shake the feeling of inadequacy that came with wearing glasses from a tender age. To her, those frames felt like a constant reminder of her imperfections, casting a shadow over her confidence.
Years rolled by, and Wendy found herself stepping into the world beyond her childhood. It was the year 2007 when she bid farewell to the familiar halls of academia and ventured into the vast expanse of the eyewear industry. Little did she know, this leap of faith would unravel a journey of self-discovery and transformation.
Surrounded by shelves stacked high with frames of every shape and color, Wendy felt a spark ignite within her. The eyewear industry held a treasure trove of possibilities, each frame a beacon of hope for those like her struggling with vision impairments. As if by fate, Wendy even found herself stepping into the spotlight as a model for eyewear brands, a testament to her newfound acceptance of her condition.
But amid the glitz and glamour, Wendy couldn't shake the nagging feeling that something was amiss. Despite the myriad of options available, consumers like herself lacked the knowledge to discern quality products from the rest. It was a revelation that struck her like lightning – an opportunity to bridge the gap and revolutionize the eyewear market.
With a fire burning within her, Wendy embarked on a quest to create a platform that would empower individuals like herself. Fuelled by her personal journey, she poured her heart and soul into bringing her vision to life. And in 2023, after countless hours of research and meticulous planning, Wynthorix was born.
In 2019, while skiing in Finland, Wendy faced fogging issues with her goggles due to extreme cold and heavy snowfall. Determined to overcome this obstacle, she resolved to develop anti-fog snow goggles, ensuring clear vision for herself and fellow snow sports enthusiasts.
The Visionary Trio
At the helm of Wynthorix stands Wendy, the visionary founder whose journey of self-discovery serves as the beating heart of the brand. Alongside her is Wei Z, a seasoned veteran of the eyewear industry with over two decades of experience. Wei Z's expertise in supply chain management ensures that Wynthorix delivers on its promise of quality and reliability.
Completing the trio is Bruce, the creative genius behind Wynthorix's innovative designs. With an innate ability to push boundaries and defy convention, Bruce infuses each product with a touch of artistic flair, setting Wynthorix apart in a sea of sameness.
Together, they form an unstoppable force, united by a shared vision of empowerment and innovation. As Wynthorix continues to carve its path in the world of eyewear, Wendy and her team remain steadfast in their commitment to making a difference, one frame at a time.
In 2023, Wynthorix introduced its MistAway Heated goggles on Amazon, marking the third generation of the product. The journey began in 2019, with Wendy's initial development. Unsatisfied, the team refined the design, launching the second generation in 2021 to positive reviews. Now available in North America, the team looks forward to further enhancements with the fourth generation in 2024.